Why Moja? There's Quite a Story Behind Laura Veils.

Somewhere around 2016.

Back in 2016, we were still in school.

Business wasn't exactly what occupied most of our time. We had the usual school-day routines, our own little plans, and no particular idea that we'd eventually end up selling hijabs online in Dubai.

But the hijab business was already something happening around us.

Some of our elder brothers and family friends were involved in it. We used to see them dealing with fabrics, new shades, packaging, wholesale customers, and all those things that came with the business.

We weren't directly involved in what they were doing.

Mostly, we were just watching.

But when you grow up seeing a particular business around you, certain things become familiar without you even noticing.

You start recognising fabrics.

You hear discussions about quality.

You notice how excited people get when a new collection arrives.

You see customers looking for particular materials instead of just asking for any hijab.

And you begin to understand that what looks like a simple piece of fabric is actually a much bigger industry.

Moja was one of the names we became familiar with during those years.

It wasn't a newly discovered brand to us.

It was already part of what we had been seeing and hearing around us.

At that time, though, we didn't think much about it.

We certainly didn't imagine we'd one day create a business around the same brand.

Years passed, school ended, and life took us in a completely different direction.

Or at least, that's what we thought.

Then came the creative side of things.

After college, our interests were more focused on advertising, design, and branding.

We were interested in how businesses presented themselves, how products were introduced to customers, and what made people remember one brand over another.

A small creative agency called Webmax became part of that journey.

It started with the usual things you'd expect from a young advertising business.

Design projects, logos, websites, packaging, marketing campaigns, and a lot of experimenting.

We worked with different kinds of businesses and gradually started understanding how much effort goes into building a brand.

And during those years, we also began working with Moja on various creative and branding requirements.

That became an interesting experience.

Because the brand that had been familiar to us during our school days was now something we were getting to understand much more closely.

For around three years, we worked on different aspects of its presentation and brand-related projects.

And somewhere during that period, we began learning things about the actual products that went beyond advertising.

The materials.

The different collections.

The shades.

The fabric characteristics.

The reasons behind product pricing.

And most importantly, why certain hijabs had developed such loyal customers.

It changed the way we looked at fabrics.

Before that, a chiffon hijab was simply a chiffon hijab.

After spending more time around the products, we understood that the same material name could cover very different levels of quality.

And that difference matters much more than people sometimes realise.

The interesting thing about Moja is that it's not just one kind of hijab.

This is something worth explaining.

Moja is an international hijab brand with collections that bring together different fabric styles, material influences, and preferences from several countries and regions.

The world of hijab fabrics is much bigger than the few names we usually hear.

Malaysian Heavy Chiffon has its own characteristics.

Turkish-inspired jersey materials have a completely different feel.

Modal fabrics offer another kind of softness and drape.

Organza, satin, textured cotton, and other materials each have their own uses and customers.

Different regions have developed different preferences for how a hijab should feel, fall, stretch, and cover.

And Moja's collections reflect that variety.

One of the interesting parts of the brand is how these different fabric ideas come together through its manufacturing system.

Moja's collections are manufactured through textile mills in China, with fabrics and material specifications selected around different international styles and requirements.

There's quite a lot happening behind something that eventually becomes a neatly folded hijab inside a package.

Fabric development, material selection, dyeing, finishing, cutting, stitching, quality checks, and production planning all play their parts.

And the scale of that manufacturing world is something most retail customers probably never think about.

To give an idea of the production environment, a recent report we received put production volume at around 85 lakh hijabs — approximately 8.5 million pieces — in a single month.

It's an enormous figure.

Of course, a manufacturing volume on that scale isn't a reason by itself to choose a hijab. A customer wearing one piece doesn't really care how many millions of pieces were produced elsewhere.

She cares about the one she received.

Whether the material feels good.

Whether the colour is what she expected.

Whether the stitching is finished properly.

And whether she enjoys wearing it.

But understanding the manufacturing side gave us a different perspective.

We saw that quality wasn't simply about choosing an attractive fabric and giving it a nice name.

There was a much bigger process behind the finished product.

And over the years, we became more familiar with how those differences appeared in the actual collections.

Malaysian Heavy Chiffon deserves its own part of this story.

If there's one material that had a particularly strong influence on our decision to sell Moja, it's Malaysian Heavy Chiffon.

Moja Premium Georgette, as the collection is also known.

Even now, it's one of the products we talk about with the most confidence.

Not because it's the most expensive-looking fabric or because it needs some complicated explanation.

It's actually quite simple.

It feels good.

It has a beautiful drape.

It has a substantial fabric feel that many chiffon customers prefer.

And it's one of those materials that makes more sense when you actually hold it than when you just look at a photograph.

Anyone who has purchased several different chiffon hijabs will probably understand this.

Some chiffon materials are extremely light.

Some are slippery.

Some feel too thin for customers who prefer more coverage.

Some need quite a bit of effort to arrange properly.

And some look very nice when photographed but don't feel the same when worn.

Malaysian Heavy Chiffon has a different character.

It has more weight and structure than many lightweight chiffons, while still having the flowing appearance people appreciate in georgette.

That balance is one of the reasons we like it so much.

Our Moja Premium Georgette also comes in a generous 2-metre length, which is something a lot of customers appreciate.

For some people, that extra length makes a real difference to how they wrap their hijab.

For others, the main attraction is the fabric itself.

And then there are the shades.

Moja has developed an extensive colour selection, from basic everyday colours to all sorts of neutrals, pastels, browns, pinks, greens, and deeper shades.

We knew this collection well before Laura Veils began.

And we had already seen how customers responded to the material.

That familiarity was important.

Because when we eventually started thinking about selling hijabs ourselves, we didn't need to wonder whether Malaysian Heavy Chiffon was a product we could confidently recommend.

We already knew how we felt about it.

What we didn't know was how customers in the UAE would respond to our pricing.

That part became a very interesting surprise.

Jersey is another story altogether.

If Malaysian Heavy Chiffon helped build our confidence, Moja Jersey made that confidence even stronger.

Jersey is completely different from chiffon.

And people who love jersey usually know exactly why they love it.

The softness.

The flexibility.

The way it sits around the head.

The comfortable feeling of a stretchy fabric.

And the convenience of being able to arrange it without dealing with the same kind of movement as chiffon.

Our Moja Jersey collection has always had its own customers.

Then there are other jersey variations, including Turkish Bamboo Jersey and textured jersey fabrics.

Each one has a slightly different feel.

Some customers want a soft, natural-feeling everyday material.

Some prefer a more substantial jersey.

Some are looking for a particular kind of stretch.

Others are mainly concerned about how comfortably the hijab sits throughout a long day.

We understand those differences because we've spent years becoming familiar with the collections.

And we've also learned that jersey isn't for everyone.

Some customers are completely loyal to chiffon.

Some love cotton.

Others change their materials depending on the occasion.

That's why we don't think there's one perfect hijab for every person.

It's much more useful to understand what someone actually likes wearing.

And that's also why focusing on one brand didn't feel limiting to us.

Moja already had so many different fabrics to explore.

How the idea of Laura Veils came along.

After several years in the creative and advertising business, we became increasingly interested in e-commerce.

We had spent a lot of time helping brands communicate with customers.

Now we wanted to understand the other side of things.

What happens when someone actually purchases the product?

How do you build a shopping experience?

How do you manage stock?

How do you make delivery work?

How do you deal with someone who ordered the wrong shade?

And how do you turn a first-time customer into someone who wants to return?

These things are quite different from designing an advertisement.

An advertisement might bring someone to your website.

But it's the actual experience that decides how that person remembers your business.

We wanted to build something where we could use what we had learned about branding, while also understanding the day-to-day work of selling products.

And we didn't want to begin with an unfamiliar product.

We had already spent years around a hijab brand we understood.

That made the choice feel quite natural.

We would build an online store focused on Moja.

The next decision was where to launch it.

And the UAE felt like the right place.

There's something different about the UAE hijab market.

If you've spent time shopping for hijabs in the UAE, you'll know that the market is quite diverse.

There are customers from so many countries.

Different styles.

Different preferences.

Different ways of wearing a hijab.

Even the names can be different.

One person asks for a hijab.

Another calls it a shayla.

Some say sheila or shaila.

Others simply say scarf or shawl.

And depending on the person, they might be talking about almost the same product.

We've had people ask for Malaysian chiffon hijabs, georgette shaylas, Turkish jersey sheilas, modal scarves, and plenty of other variations.

It's interesting how one category of product can have so many familiar names.

But one thing we noticed about the UAE market was the pricing.

Good-quality hijabs weren't always very affordable.

We were seeing comparable-quality pieces selling for around AED 30 to AED 60.

And some branded collections were priced considerably higher.

Now, there's nothing wrong with brands having different prices.

Retail shops have expenses.

Brands have their own positioning.

Fabric quality varies.

And every business has its own operating costs.

We understood all of that.

But we also knew what Moja was offering.

We knew the Malaysian Heavy Chiffon.

We knew the Jersey collections.

We were familiar with the fabrics, the quality, and the variety.

And we believed we could make these products available to customers at a much more accessible price.

That was one of the main ideas behind Laura Veils.

What if someone could buy a good-quality Moja hijab for around AED 20, instead of paying AED 40 or AED 50 for a comparable piece?

We weren't trying to create a cheap-looking store.

And we weren't trying to tell customers that every expensive hijab was overpriced.

We simply believed there was room for a good-quality branded hijab at a fair everyday price.

Especially for people who love collecting shades.

Because if you wear hijabs every day, having different colours isn't always a luxury.

Sometimes you just want a black, an ivory, a nude, a brown, and a few colours that match your favourite outfits.

And purchasing several good-quality pieces can become quite expensive.

We wanted to make that easier.

The beginning was actually quite simple.

We created Laura Veils.

Built a website.

Prepared our collections.

Organised the product photographs.

And started introducing the store to customers in the UAE.

At that point, Laura Veils was a new name.

We might have had confidence in Moja, but customers had no particular reason to have confidence in us yet.

They didn't know how our orders would be handled.

They didn't know whether our photographs represented the products properly.

They didn't know how our delivery would work.

And they didn't know whether our descriptions of the materials could be trusted.

That's normal for a new business.

You can't expect people to trust a store simply because the store says it sells good products.

You have to give them a chance to experience what you're offering.

And one of our earliest steps was a giveaway.

Not a small one, either.

We began with 500 hijabs.

One of the first major activities we did for Laura Veils was a giveaway of 500 Moja hijabs in collaboration with Zannist.

Five hundred pieces.

It was a big step for a new store, and something we still remember fondly.

We wanted people to discover Laura Veils.

But more than that, we wanted people to experience the materials.

Because there's a limit to what an Instagram advertisement can explain about a fabric.

You can photograph the drape.

You can show close-up videos.

You can describe the softness.

But actually wearing a hijab is a completely different experience.

That giveaway helped introduce our name to customers and became one of the first important moments in our journey.

Alhamdulillah.

After that, orders began coming in.

And things moved faster than we had expected.

More than 10,000 hijabs in the first six months.

This is still one of the numbers that makes us happy to look back on.

During our first six months, Laura Veils sold more than 10,000 hijabs.

Masha Allah.

For a newly launched online store, it gave us a lot of confidence.

We were still learning how to manage operations.

Still improving our website.

Still figuring out the UAE delivery system.

Still understanding which collections customers preferred.

And thousands of hijabs were already finding their way to people across the country.

But the sales number itself wasn't the most interesting part.

What came afterward was even more useful.

Feedback.

Real feedback from customers who had actually received the products.

And some of those messages were honestly better than anything we could have written in an advertisement.

"This is a very top-notch hijab."

That was one of the kinds of messages we started receiving.

Short, simple, and straight to the point.

This is a very top-notch hijab.

We loved hearing that.

Especially when customers were talking about Malaysian Heavy Chiffon.

Because we had spent so much time around Moja's fabrics before starting Laura Veils.

We already believed the material was excellent.

But there's a big difference between believing in a product yourself and hearing the same thing from someone who has purchased it.

Another message we received was about the price.

The price is actually unbelievable for this quality.

That one was particularly meaningful.

Because it was exactly the reaction we had hoped people might have.

We knew that similar-quality hijabs were commonly sold at higher prices in the UAE.

We had built our store around making Moja more accessible.

And suddenly, customers were noticing the same difference.

But there was another comment that genuinely made us smile.

You can increase the price. I thought yours was an unprofitable business.

Imagine receiving that kind of feedback.

Usually, customers ask businesses for discounts.

And here were customers suggesting we could charge more.

Of course, we understood what they meant.

It wasn't necessarily that they wanted to pay more on their next order.

They were simply surprised by the quality they received for the amount they paid.

And that was a lovely compliment.

We had been trying to explain the value of Moja's materials, particularly Malaysian Heavy Chiffon and Jersey.

Then customers started explaining it back to us in their own words.

That felt special.

Those messages made us think about pricing differently.

Running an online store comes with expenses that customers don't always see.

The product itself is only one part of the cost.

There are advertisements.

Packaging.

Delivery.

Payment fees.

Stock management.

Product photography.

Order handling.

And quite a few other things that add up quietly.

So when someone asks how we can sell good-quality hijabs at these prices, we understand the question.

But our aim was never to make the highest possible amount from every single hijab.

We wanted to build something customers could return to.

A store where someone could buy the material she already loves, try a new shade, or purchase several pieces without feeling that each one was an expensive decision.

We built Laura Veils as an online-first business and kept our operations practical.

That helped us approach pricing differently from a traditional retail showroom.

Of course, a business still needs to cover its costs.

And pricing may change as expenses change.

But making quality accessible remains something we care about.

We don't want customers to think a Moja hijab must be expensive simply because the fabric is good.

And we don't want a lower selling price to make people assume the material must be poor quality either.

The product should speak for itself.

Thankfully, many of our customers have been happy to tell us what they think about it.

The first year was much more personal than you'd imagine.

Here's something interesting.

We launched an online store.

We had a website.

We were running advertisements.

But almost 90% of our sales during the first year came through WhatsApp.

Yes, WhatsApp.

Customers would discover us on Instagram, see a collection, and message us directly.

Sometimes they already knew exactly what they wanted.

"Do you have Pure Black in Malaysian chiffon?"

"Is the Jersey 2 metres?"

"Can I get this in Ivory?"

Those were easy conversations.

But many customers wanted more help.

They'd send us pictures of their outfits.

Ask which shade would look better.

Compare two similar colours.

Or ask us to explain how different materials feel.

We spent a lot of time answering those questions.

And looking back, those conversations were one of the best learning experiences we could have had.

Because they showed us how people really shop for hijabs.

Buying a hijab online is not always that simple.

From the outside, it might seem easy.

Choose a fabric.

Choose a colour.

Place an order.

But anyone who is particular about her hijabs knows there's more to it.

The length matters.

The width matters.

The thickness matters.

Whether the material is slippery matters.

Whether you need an undercap matters.

Whether the fabric requires ironing matters.

And of course, the shade matters.

Sometimes a lot.

We've had customers ask us to compare several nude shades that looked almost identical.

And we understood why.

Because one shade might look perfect with a particular outfit, while another feels slightly too warm or too pink.

Even something as simple as white can become a long conversation.

Pure White.

Milk White.

Off White.

Ivory.

Ivory Beige.

They all have their own differences.

And depending on the material and lighting, those differences can appear more or less noticeable.

We learned to explain these things carefully.

We also learned to be honest about what a photograph can and cannot show.

A customer's phone screen might display a colour slightly differently from ours.

A fabric may look different in daylight compared with indoor lighting.

And some materials reflect light differently from others.

So we try to help people understand the shade as accurately as possible.

It's not something we're always going to get perfect through a screen.

But we keep improving.

The materials kept growing.

Our confidence began with Malaysian Heavy Chiffon and Jersey.

But Moja's product range gave us the opportunity to introduce other materials too.

Organza Shimmer became one of our occasion-wear options.

A completely different fabric from everyday georgette.

Something with a little more shine and character.

Then there were cotton collections.

Modal Cotton.

Modal Crinkled.

And other soft and textured materials.

Each fabric brought new customer questions.

Some people wanted something they could wear without ironing.

Some wanted a smoother cotton finish.

Others preferred a lightweight material for everyday use.

And some were looking for something elegant for a particular occasion.

We learned that every material has its own place.

A jersey customer doesn't necessarily want organza.

A chiffon customer might not prefer modal cotton.

And someone who loves a crinkled fabric might be choosing it specifically because she doesn't want the maintenance of a smooth cotton.

That's fine.

We don't want to convince customers that every material is suitable for everybody.

We'd rather help them understand the differences.

Our collections today include various Moja fabrics and a wide selection of shades.

So even though we decided to focus on one brand, there's still plenty of variety.

And that's one of the things we appreciate about Moja's international approach to materials.

Different fabric traditions and preferences come together under one brand.

That gives us a lot to work with.

Some customers just keep coming back for colours.

This is one of our favourite things about selling hijabs.

A customer buys one shade.

Then comes back for another.

And another.

Sometimes she stays with the exact same material.

Maybe Malaysian Heavy Chiffon is her favourite.

Or perhaps she only wears jersey.

Once she knows the fabric, the next decision is usually just the colour.

And that can become quite a collection over time.

We have customers who prefer neutrals.

Others love pastels.

Some always choose deeper shades.

And some seem to enjoy trying something new with every order.

We understand that.

If you find a hijab fabric that feels right for you, it's natural to want it in different colours.

For us, repeat orders mean a lot.

Because a first order can happen through an advertisement.

But when someone comes back after actually wearing the product, that tells us something more meaningful.

They know what they're buying.

And they want it again.

Slowly, the website became the main shopping place.

As Laura Veils continued growing, we started working on making the website easier to use.

Because although we enjoyed WhatsApp conversations, we knew customers shouldn't have to message us for every little detail.

Someone looking for a 2-metre Malaysian chiffon hijab should be able to find the information directly.

A customer who already knows her favourite material should be able to select a shade and order without waiting for a reply.

And someone who wants to see which colours are available should be able to browse them comfortably.

So we kept improving the shopping experience.

Product pages.

Shade selections.

Material details.

Checkout.

Delivery information.

And the little things that make ordering easier.

Over time, more customers began placing orders directly through our website.

Today, our business is much more website-focused than it was in the beginning.

But WhatsApp and Instagram are still important to us.

Because there will always be questions that are easier to answer through a conversation.

And we don't want to lose that personal side of the business.

We also learned that delivery is part of the product experience.

This is something you understand very quickly when running e-commerce in the UAE.

The customer doesn't only remember the hijab.

She remembers the delivery too.

If the product is beautiful but the parcel arrives later than expected, that's still a frustrating experience.

And even when a delay happens after handing the package over to a courier, the customer naturally comes back to the store for answers.

We've had to learn how to handle those situations.

Following up on deliveries.

Checking tracking updates.

Explaining delays.

And trying to make the process clearer.

Today, Laura Veils delivers across all seven Emirates.

Dubai, Sharjah, Ajman, Abu Dhabi, Ras Al Khaimah, Fujairah, and Umm Al Quwain.

We're still improving this side of the business, just like everything else.

Because a good online shopping experience doesn't end when the customer places an order.

It ends when she receives what she expected.

Sometimes we find a problem before the parcel leaves us.

Not every day is perfect.

And we don't want to pretend otherwise.

There are occasions when a shade appears available, but during our final quality check we find an issue with the piece.

Perhaps there's damage.

Perhaps the finish isn't acceptable.

Or something else makes it unsuitable to send.

Those situations are frustrating.

Especially when a customer has chosen that exact colour.

But we'd rather explain the problem and arrange an alternative or refund than send something we already know isn't right.

It might mean an additional conversation.

It might delay completing an order.

But we think that's better than knowingly disappointing someone with a damaged product.

We've learned that small decisions like these matter.

Because the product may be Moja, but the experience of buying it is Laura Veils.

And we are responsible for that part.

There are also some lovely little moments.

Not everything in this business is about resolving problems.

Some of our favourite moments are actually very small.

A customer messaging us after receiving her order, just to say she loves the material.

Someone sending us a photograph of how beautifully the hijab matches her outfit.

A person telling us she recommended our store to her sister or friend.

Or a customer who tried a new fabric and comes back asking for more colours.

Sometimes we also include an extra hijab in an order as a little surprise.

Not as a replacement for something missing.

Just a small gift.

We enjoy doing that occasionally.

Especially when we have a new material we'd love someone to try.

And it's nice when customers message us afterward, wondering why there's an extra piece in the package.

Those conversations can be quite funny.

But they're also meaningful.

Because behind every order number, there's an actual person opening a parcel.

And sometimes a small surprise can make that experience a little nicer.

The feedback has changed how we look at the business.

When we first started Laura Veils, we had our own ideas about what customers would appreciate.

We thought the material quality would be a strong point.

We believed the pricing would be attractive.

We knew the shade selection was important.

And we expected Malaysian Heavy Chiffon and Jersey to be among our strongest collections.

But customers taught us much more.

They showed us which shades were especially popular.

Which material descriptions needed to be clearer.

Why close-up videos matter.

Why some people care more about width than length.

Why delivery updates can be just as important as product information.

And why someone might hesitate to order a shade if she can't see it under realistic lighting.

We also learned that customers appreciate being spoken to normally.

Not with complicated sales language.

Not with exaggerated promises.

Just clear answers.

If a fabric needs ironing, say so.

If a particular material is heavier, explain that.

If two colours are similar but not identical, tell the customer.

And if you don't know which shade will perfectly match someone's outfit, don't pretend you do.

Those lessons have shaped how we want Laura Veils to grow.

We're still a growing business.

Sometimes people see a website, a verified Instagram page, advertisements, and thousands of orders, and assume everything behind it must already be perfectly organised.

The reality is a little different.

We're still learning and improving.

There are things we want to do much better.

Our website.

Our product photography.

Our customer support.

Our stock accuracy.

The way customers compare shades.

Our delivery experience.

And how easily someone new to Moja can understand the differences between the materials.

We want the website to become a place where people can shop confidently, even if they've never used our fabrics before.

Someone looking for an everyday hijab should be able to understand whether Malaysian Heavy Chiffon, Jersey, or Modal Cotton might suit her preferences.

Someone shopping for a special occasion should be able to explore Organza Shimmer and other suitable materials.

And someone who already knows exactly what she wants should be able to place an order without unnecessary steps.

These sound like small things.

But together, they make a big difference.

And we're working on them.

Coming back to that original question.

Why only Moja?

After everything we've explained, the answer is actually pretty straightforward.

We knew the brand long before Laura Veils existed.

We had seen the hijab business around us since our school days.

We later became familiar with Moja through years of creative and branding work.

We understood the international range of fabrics the brand offered.

We were familiar with its manufacturing approach, material collections, and quality differences.

And we had confidence in the products, particularly Malaysian Heavy Chiffon and Jersey.

So when we decided to start selling hijabs online in the UAE, we didn't feel the need to collect products from a dozen unfamiliar suppliers.

We wanted to start with something we understood.

And that's what we did.

Over time, thousands of customers gave us their own opinions about the materials.

Some loved the chiffon.

Some became loyal jersey customers.

Some were impressed by the prices.

Some came back for more colours.

And some even suggested that we should be charging more.

All of that encouraged us.

Because the confidence we had in the brand was now being supported by the experiences of people actually wearing the products.

That's probably the most important part of the story.

We didn't choose Moja because we wanted to make a big claim about selling the best hijabs in the world.

We chose it because we knew the products well enough to feel comfortable putting our own store's reputation behind them.

And we're still happy with that decision.

A few people, one familiar idea, and everything that followed.

There's nothing particularly dramatic about how Laura Veils began.

A few people who had known the hijab business from a young age.

Years spent working in branding and advertising.

An international hijab brand that had become familiar through both personal surroundings and professional experience.

An interest in e-commerce.

And a decision to introduce that familiar quality to customers in the UAE at accessible prices.

That's really how the pieces came together.

Behind those early creative years were three friends, Jishad, Nassir, and Ansar, who had started Webmax together.

But Laura Veils was never intended to be a story about three names.

It's much more about what came out of that journey.

A business built around a product we understood.

And then shaped, little by little, by the customers who decided to trust us.

We began with a 500-hijab giveaway.

Went on to sell more than 10,000 pieces in our first six months.

Spent much of our first year taking orders through WhatsApp.

And gradually developed into a more website-focused online store.

Through all of that, our original idea has stayed quite simple.

Good materials.

Fair prices.

Honest explanations.

And a shopping experience that keeps getting better.

One last thing.

If you've read this far, thank you.

We know this is a lot for an About Us page.

But we wanted to tell the story properly.

Not just write a few sentences saying we're passionate about beautiful hijabs and customer satisfaction.

Of course, we care about those things.

But we thought you might like to know how we actually got here.

Why we chose Moja.

Why Malaysian Heavy Chiffon means so much to our business.

Why our prices sometimes surprise customers.

And how a store that began with so many WhatsApp conversations has continued growing across the UAE.

Most importantly, we wanted to say thank you.

To everyone who joined our first giveaway with Zannist.

To those who placed an order when Laura Veils was still new.

To the customers who trusted our material recommendations.

To the people who came back for more shades.

To those who shared feedback, both good and bad.

And to everyone who has recommended us to someone else.

You've helped us understand what kind of store Laura Veils should be.

We're grateful for the first 10,000-plus hijabs.

We're grateful for the customers who continue to return.

And we're grateful that something we started with a familiar brand has become a business with its own growing community.

Alhamdulillah for everything so far.

There's still a lot we want to do.

More collections to introduce.

More improvements to make.

And hopefully many more people who will discover a Moja fabric they love.

If you're new here, welcome to Laura Veils.

And if you've already ordered from us before, it's lovely to have you back.

Maybe you've already found your favourite Malaysian chiffon shade.

Maybe you're a Jersey person.

Or perhaps you're still figuring out which material you like best.

Either way, we're happy you're here.

With love, Laura Veils

A little about Laura Veils today

Laura Veils is a Dubai-based online hijab store specialising in Moja, an international hijab brand with fabric collections inspired by different material traditions and preferences around the world.

Our range includes Moja Premium Georgette (Malaysian Heavy Chiffon), Moja Jersey, Turkish Bamboo Jersey, Organza Shimmer, Modal Cotton, Modal Crinkled, and other carefully selected fabrics in a wide variety of shades.

Whether you're looking for a Malaysian chiffon hijab, a comfortable everyday jersey shayla, a georgette sheila, a soft cotton scarf, or an occasion-wear shawl, we hope you'll find something you love.

Based in Dubai, delivering across the UAE.